We are seeking a highly creative, energetic, outgoing, and entrepreneurial Social Media & E-Commerce Marketing Coordinator to help develop, launch, and grow a portfolio of five emerging consumer brands.The ideal candidate is passionate about social media, content creation, influencer marketing, and direct-to-consumer e-commerce. They must be comfortable appearing on camera, engaging with audiences during live online shopping events, and developing creative marketing campaigns that build brand awareness and generate sales.This individual will help establish each brand’s identity, create compelling content, develop a network of influencers and content creators, and turn social media engagement into measurable website sales.
This is an exciting opportunity for a marketing student, recent graduate, or early-career professional to work directly with an experienced business executive and entrepreneur while helping build multiple consumer brands from the ground up.
Our Brand Portfolio:
Airballz: A men’s underwear brand focused on comfort, quality, and everyday lifestyle.
Pilates Socks: A premium Pilates and yoga grip sock brand combining fashion, wellness, positive messaging, and mental health awareness.
Seaside Glam: A coastal-inspired fashion and accessories brand specializing in stylish beach bags and totes.
Paradise Towel Pants: A lifestyle apparel brand designed for beach, pool, resort, and vacation environments.
Bull Market: A premium men’s apparel brand focused on sophisticated, versatile clothing for professionals and luxury-minded consumers.
Each brand has its own identity, target audience, and marketing strategy.
Key Responsibilities:
Social Media Management & Creative Content Development
Develop and execute creative social media strategies for Instagram, TikTok, Facebook, Pinterest, and other relevant platforms.
Produce engaging content, including short-form videos, Instagram Reels, TikToks, product photography, graphics, and promotional posts.
Generate original, innovative marketing concepts that help brands stand out in competitive markets.
Confidently appear on camera in product demonstrations, lifestyle videos, promotional campaigns, and other social media content.
Develop and maintain content calendars for multiple brands.Write compelling captions, product descriptions, and promotional messaging.
Stay current with social media trends, viral content formats, and emerging digital marketing opportunities.
Maintain consistent branding, messaging, and visual presentation across platforms.
Live Shopping & On-Camera Brand Representation
Be comfortable hosting, co-hosting, and participating in live online shopping events on platforms such as TikTok LIVE, Instagram Live, and other relevant social commerce channels.
Present products enthusiastically, demonstrate features, and communicate product benefits to potential customers.
Engage with viewers in real time, answer product questions, and encourage purchases.
Develop creative concepts for interactive live shopping events, product launches, demonstrations, and promotional campaigns.
Help plan, organize, promote, and execute live shopping sessions.
Build confidence and trust with online audiences through authentic, engaging communication.
Evaluate live shopping performance and recommend ways to improve engagement and sales.
Influencer Marketing & Network Development
Identify, recruit, engage, and develop an active network of influencers, content creators, and brand ambassadors relevant to each brand.
Research micro-influencers, niche creators, and potential partners whose audiences align with our products.
Proactively contact influencers and establish relationships that support long-term brand growth.
Negotiate and coordinate product collaborations, gifted-product campaigns, affiliate partnerships, and promotional opportunities within approved budgets.
Develop and maintain an organized database of influencers, including contact information, audience demographics, engagement, and collaboration history.
Build ongoing relationships with influencers rather than relying solely on one-time promotions.
Coordinate user-generated content (UGC) campaigns and obtain appropriate permissions for reuse of content.Identify opportunities for influencers to participate in live shopping events, product launches, and joint promotional campaigns.
Track influencer performance, referral traffic, and resulting sales.Brand Development & Audience Growth
Help establish and strengthen the unique identity and online presence of each brand.
Develop strategies to increase followers, engagement, customer loyalty, and brand recognition.
Research competitors, target audiences, and emerging consumer trends.
Create marketing campaigns around product launches, holidays, seasonal opportunities, and special promotions.
Generate fresh ideas to differentiate our products and create memorable brand experiences.
E-Commerce Marketing & Sales Growth
Develop campaigns that drive qualified traffic and sales to our direct-to-consumer websites.
Assist with product launches, promotional campaigns, and customer acquisition initiatives.
Support website marketing activities, including product descriptions, promotional graphics, and landing page content.
Coordinate social commerce and affiliate marketing opportunities.
Monitor website traffic, engagement, and conversion performance.
Recommend creative strategies to increase online sales and repeat purchases.
Performance Monitoring & Reporting
Monitor social media growth, engagement, website traffic, and sales performance.
Prepare concise monthly reports highlighting accomplishments, campaign performance, and opportunities for improvement.
Track influencer outreach, active collaborations, and partnership results.
Measure the effectiveness of live shopping events and social media campaigns.
Recommend adjustments based on performance data.
Qualifications Required
Strong understanding of Instagram, TikTok, and current social media trends.
Comfortable, confident, energetic, and personable in front of the camera.
Willing and enthusiastic to participate in live online shopping events and engage with viewers in real time.
Highly creative, with the ability to independently develop original content ideas and marketing campaigns.
Strong communication and relationship-building skills.Ability and willingness to proactively identify, contact, engage, and build relationships with influencers and content creators.Familiarity with Canva, CapCut, or similar creative tools.
Excellent written communication and organizational skills.
Ability to manage multiple brands, projects, and deadlines.Self-motivated, dependable, resourceful, and comfortable working independently.
Strong interest in consumer brands, fashion, lifestyle products, wellness, and e-commerce.
Preferred QualificationsCurrently pursuing or recently completed a degree in Marketing, Communications, Advertising, Fashion Business, or a related field.
Experience creating social media content for consumer brands.
Previous experience hosting or participating in TikTok LIVE, Instagram Live, or other live shopping events.
Experience with influencer outreach, affiliate marketing, or brand ambassador programs.
Familiarity with Shopify or other e-commerce platforms.
Understanding of Meta Business Suite, Google Analytics, and email marketing platforms.
Experience creating short-form videos featuring themselves on camera.
Basic product photography and video editing skills.
Previous professional experience is preferred but not required. Candidates with strong creative portfolios, demonstrated initiative, and relevant personal projects are encouraged to apply.
Hourly Compensation: $20.00 per hour.
Hours: Approximately 15–20 hours per week.
Work Arrangement: Flexible, primarily remote.Location Preference: Long Island, New York, with consideration given to qualified candidates throughout the United States.
Scheduling: Flexible working hours with agreed-upon deadlines and regular progress meetings.
Some evening or weekend availability may be requested for scheduled live shopping events.
Growth Opportunity: Potential for expanded responsibilities and additional hours as the brands develop.
Candidates located on Long Island may have opportunities to participate in occasional in-person meetings, product photography sessions, and content creation activities.
What We OfferThe opportunity to help build five emerging consumer brands from their early stages.
Direct collaboration with an experienced business executive and entrepreneur.
Meaningful creative input and ownership of marketing initiatives.
Exposure to brand strategy, product development, social commerce, influencer marketing, and digital advertising.
Opportunities to develop an influencer network and participate in live shopping initiatives.
A flexible, entrepreneurial working environment.
Potential for professional development and expanded responsibilities.
How to Apply
Interested candidates should submit:A résumé outlining relevant education and experience.
Examples of social media content, campaigns, or accounts they have managed.
A portfolio or links to examples of creative work, if available.
A short 30–60-second introductory video demonstrating their personality, creativity, communication skills, and comfort speaking on camera.
A brief explanation of how they would identify and engage influencers to promote a new consumer brand.
Their availability and preferred work arrangement.
We are particularly interested in candidates who are creative, outgoing, entrepreneurial, comfortable on camera, enthusiastic about live shopping, and excited about developing influencer relationships that help emerging consumer brands grow.