Founded in 2023, at KareHero, we’re on a mission to simplify the chaos of care. In the UK, 1 in 5 adults care for an adult in their family navigating the complex care system. The US faces a similar, and often more complex challenge with millions of families navigating fragmented and expensive care systems alone.
We’ve raised funding through leading VCs and are preparing for our next phase of growth, including expansion into the US.
We are now looking for a Market Research Lead to help answer a critical question: How do we successfully launch and scale KareHero in the US?
This role will directly shape our US go-to-market strategy and lay the foundations for expansion over the next 6 to 12 months, with the opportunity to become a founding member of our US team.
The Role
You will lead a high-impact research program to inform KareHero’s US expansion, combining deep desk research with primary customer insights.
You will operate at the intersection of strategy, product and commercial, turning ambiguity into clear and actionable direction.
Core areas you will shape:
- What we build in terms of product and service.
- Commercial model and pricing. Who pays, how much and through which channels we should go after.
- Value proposition. What resonates in the US compared to the UK
- Market dynamics. How employers, insurers, financial advisers and consumers engage with care support
Examples of what you might tackle:
- Map the US caregiving and long-term care landscape including competitors, substitutes and funding flows
- Conduct primary research through interviews with caregivers, families, employers, benefits leaders and financial advisers
- Identify and prioritise target customer segments and entry points
- Analyse pricing models and willingness to pay across different buyer groups
- Synthesise insights into clear strategic recommendations for leadership
What We’re Looking For
We are looking for someone who can take a broad and ambiguous problem and turn it into clear insight and direction
- Strong experience in market research, strategy consulting or user research
- Comfortable running both desk-based research and primary interviews
- Able to synthesise complex information quickly into actionable outputs
- Confident speaking to senior stakeholders and external participants
- Highly self-directed and proactive
- Strong communication and storytelling skills
Ideally you also bring:
- Good knowledge of US medicare / medicaid, insurance or employee benefits landscapes
- Good knowledge of US financial services and wealth management landscapes
- Experience working on US market entry or expansion projects
Why This Role is Different
- Real ownership. Your work will directly shape KareHero’s US strategy
- 0 to 1 impact. You are helping define a completely new market for us
- Mission-driven. You will be tackling one of the most urgent and under-addressed challenges in society
- Flexible and remote-first
- Clear path to becoming a founding member of our US team
First Month
- Get up to speed on KareHero and what we do
- Define a clear research plan and key hypotheses
- Begin desk research and early interviews
Next 3 Months
- Conduct a robust set of primary interviews across key segments
- Build a clear picture of demand, market structure and willingness to pay
- Deliver structured insights on product direction, pricing and go-to-market approach
Potential Ongoing
- Refine and validate recommendations through deeper research
- Support early US go-to-market experiments and pilot opportunities
- Help define the blueprint for KareHero’s US launch
If you are excited to help build the future of care in the US and want to play a foundational role in an international expansion, we would love to hear from you.