Student Engagement Specialist Overview:
Student Affairs Assessment and Solutions for Engagement (SAASE) at Binghamton University is seeking a Student Engagement Specialist to join the office.
The Specialist works closely with the Director of SAASE to drive meaningful adoption and utilization of B-Engaged, the University’s comprehensive student engagement platform and support the success of other key programs, tools, and initiatives. They accomplish this by developing engaging marketing initiatives, delivering well-crafted training materials, and providing approachable, hands-on support. As an expert on B-Engaged, they work directly with students, student organizations, campus offices, and university leadership to build the trust and enthusiasm that drives engagement across campus. They also understand the importance of the data in the platform and use this understanding to inform how they support users, solve problems, and help refine the platform and offerings over time.
Essential Duties, Tasks, and Responsibilities:
- Develop and implement digital (e.g. social media) and traditional marketing initiatives to promote B-Engaged and other key engagement programs and initiatives to students, student organizations, campus offices and departments, faculty, and university leadership
- Oversee and maintain the B-Engaged Ambassadors program, including recruitment, training, and coordination of student ambassadors
- Design and deliver training that helps users understand how to use B-Engaged effectively
- Collaborate directly with campus partners to increase utilization and value of B-Engaged, helping them identify ways the platform can help them reach their goals while strengthening the data in the system
- Develop marketing and training materials to support other key programs and initiatives led by the office
- Guide technical and non-technical users in navigating and getting the most out of B-Engaged and other office tools
- Work with campus partners, SAASE staff, and the vendor to troubleshoot, set up, and optimize platform capabilities
- Coordinate closely with the Director, other SAASE staff, campus IT, and the vendor to communicate platform needs, raise issues, and support ongoing system operations
- Support the general administrative and organizational needs within the office and act as a liaison between the Director and other university staff with respect to administrative matters as needed
- Occasional evening, night, or weekend work may be required if the situation warrants this need
Requirements:
- Bachelor’s degree (or higher)
- Experience developing and implementing creative marketing campaigns and initiatives for diverse audiences
- Personal organizational and project management skills and the ability to manage multiple projects and deadlines simultaneously while maintaining quality
- Experience designing and delivering training for diverse audiences
- Experience providing user support for software platforms or technology tools
- Ability to organize, coordinate, and motivate a small team
- Ability to work effectively with a wide range of campus constituencies
Preferred:
- Master’s degree in Marketing, Communications, Business, Social Sciences, Student Affairs, or a related field
- Experience managing social media accounts and developing digital content
- Experience with campus engagement platforms (e.g., CampusGroups, Engage)
- Experience analyzing and communicating engagement data
- Experience supervising student staff or volunteers
Visa sponsorship is not available for this position. If you currently need sponsorship or will need it in the future to maintain employment authorization, you do not meet eligibility requirements.
Additionally, please note that Binghamton University is not an E-Verify employer.