Business Development & Marketing Manager
Summary: Develop, market, & sell proprietary production analytic software called Production Pulse.
The role integrates business development, marketing strategy, industry intelligence, and executive reporting to ensure alignment between market demand and long-term strategic growth.
This individual is responsible for revenue development, marketing communications, collateral materials, website oversight, testing capability positioning, and structured executive-level reporting on market conditions and pipeline health.
Essential Duties & Responsibilities:
Production Pulse Reporting & Executive Communication
- Develop and deliver recurring Production Pulse reports to the President including:
- Pipeline value and forecast accuracy
- Revenue projections by market segment
- Margin trends and pricing pressures
- Industry and competitive intelligence
- Identify strategic risks and growth opportunities.
- Provide data-driven recommendations for capital investment, capacity expansion, or market repositioning.
Business Development & Revenue Growth
- Expand Production Pulse business with new and existing customers.
- Develop strategic account plans aligned with company growth objectives.
- Conduct market research and provide recommendations on:
- New product opportunities
- Emerging industries
- Geographic expansion
- Pricing strategy
- Manage quoting, pricing strategy, cost analysis, and contract negotiations.
- Support ERP and CRM data accuracy for forecasting and performance tracking.
Marketing Strategy & Brand Leadership
- Lead development and execution of Production Pulse’s marketing strategy.
- Oversee creation and maintenance of:
- Brochures and sales collateral
- Capability statements
- Trade show materials
- Technical sheets
- Digital content
- Ensure all materials reflect Production Pulse’s production strengths and testing capabilities.
- Manage and continuously improve company website:
- Content updates
- SEO optimization
- Technical capability positioning
- Industry messaging
- Customer-focused content strategy
- Evaluate and implement new communication technologies and marketing platforms.
- Track marketing KPIs include:
- Lead generation
- Website performance
- Campaign ROI
- Conversion rates
Industry Intelligence & Competitive Analysis
- Track competitor activities including:
- Technology investments
- Testing capabilities
- Pricing changes
- M&A activity
- Deliver structured industry summaries as part of Production Pulse reporting.
- Recommend strategic positioning adjustments based on industry movement.
Cross-Functional Collaboration
- Work closely with Production, Quality, Finance, and Operations to ensure alignment between:
- Sales forecasts
- Marketing messaging and actual capabilities
- Pricing strategy and cost structure
- Maintain professional, results-oriented communication.
- Ensure adherence to ISO 9001, AS9100, and CMMC procedures.
- Foster a culture of collaboration, accountability, and data-driven decision-making.
SUPERVISORY RESPONSIBILITIES:
This position does not have direct reports but provides leadership and coordination across sales, marketing, and cross-functional initiatives.
EDUCATION AND/OR EXPERIENCE:
- Four-year college degree
- Technical or industrial manufacturing background preferred
REQUIRED SKILLS & COMPETENCIES
- Strong strategic thinking and executive communication skills.
- Proficiency in Microsoft Office.
- Ability to analyze financial and margin data.
- Strong organizational and multi-project management skills.
- High energy, proactive, and results-oriented mindset.
PHYSICAL REQUIREMENTS:
- Ability to sit at a computer for extended periods.
- Periodic travel required (customers, trade shows, suppliers).
- Must be able to communicate effectively.
PERSONAL PROTECTIVE EQUIPMENT:
When on the shop floor must wear safety glasses.